Attractive packaging is a key factor in marketing products. While design can greatly enhance the appeal of the product, the primary functions of packaging are containment, protection, utility, usability, durability. Therefore, all these factors must be considered when selecting packaging. Digitalization can make packaging smart by being more efficient, reliable, and sustainable, as shown below.
“Smart” packaging refers to packaging that leverages technology to provide functionality beyond simply housing or protecting products. Technology embedded in packaging usually provides information about the product or brand. Smart packaging is enabled by data analysis software for the packaging industry to reduce costs and increase efficiency.
下面的信息图表显示了智能包装在食品加工行业有利。
The use of智能包装, especially for food, beverage, and pharmaceutical products, is one type of smart packaging. In intelligent packaging, sensors detect the freshness or temperature of package contents. Intelligent packaging helps embed the following indicators in packaging:
- 完整性指标：感测泄漏;例如，包装颜色的变化可以表示细菌生长，泄漏的包装或温度破坏。使用RFID芯片，LED和扬声器的药物包装现在用于制药行业，以跟踪药丸去除并触发闹钟，如果它们被错误地拍摄。通过使用芯片，可以在智能手机上读取并重新排序包插件。
- 损伤/新鲜度指示：通过专门显示出在泄漏或温度受损的情况下，专门显示出产品恶化的指标将大大提高质量保证。
连接包装帮助每一个零售产品类别,从玩具and cosmetics to gaming and apparel. The packaging of a connected product is printed with a special code. Mobile devices can be used to activate the code for exclusive content for consumers. Connected packaging helps increase the net promoter score (NPS) and customer satisfaction index (CSI). For example, customers can scan the code on the package to visit the company website and unlock a series of exclusive online video tutorials to learn more about the product and usage. This helps in the activation rate, with a return user base and increased website traffic. Connected packaging also helps in predicting the remaining shelf life of the product and comparison with similar products along with ratings.
With both government and consumers increasingly focusing on environmental impact and sustainability, packaging firms are rethinking their responsibility toward可持续包装。利用循环经济业务模式，公司创造了积极的社会影响，从有限资源的消费中解脱出经济活动，并将垃圾从系统中设计出来。绝大多数包装设计用于在线性过程中使用和丢弃，导致巨大的浪费和污染。目前的废物处理系统方便消费者，这些消费者不会被收取废物，但它是一种高效的材料使用。为了走向更多可持续包装, it is important to consider the entire life cycle of a product and its packaging so that the whole system becomes circular by design. By facilitating this, companies can stay ahead of tighter regulations, expand their growth prospects, and reduce their environmental impact. Companies whose business models rely on products that are destined for obsolescence or do not adapt to reuse will likely suffer the most from this slow but steady shift toward a circular economy, so also those that provide feedstock for the production of new plastic, such as fossil fuel companies.
下图解释了概念可持续包装。
要了解更多关于智能包装以及如何在包装的数字化方面有多了解，请访问//m.josiken.com/intellicyient
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